STORE ELECTRONIC SYSTEMS (SES)

PRESS RELEASEBezons, March 28, 2008 8:45 AM

Signing of a roll-out agreement for the equipment of all the French hypermarkets of the Auchan Group (115 hypermarkets).

Store Electronic Systems (SES) won, in association with its partner Wincor Nixdorf, Auchan’s competitive bid for the equipment of its 115 French hypermarkets. The agreement amounts to a total of more than 4 millions Electronic Shelf Labels (ESL) to be installed within a 15 months period; installations will start at the end of the second quarter 2008. The agreement also includes the conditions of a potential extension to other brands of the Auchan Group or to Auchan’s hypermarkets abroad.The Auchan Group is a leader of mass-retailing in France and abroad trough its activities of Hypermarkets, Supermarkets, Real Estate and Banking. The Group operates a total of 1 122 hypermarkets and supermarkets in 12 different countries. Before selecting SES to equip its French hypermarkets, Auchan has conducted a long and thorough selection process. After organizing a competitive bid with the different electronic shelf labels suppliers, the Group has installed and compared two of the main technologies available on the market. The SES solution has been evaluated in great detail in 2 pilot stores, for a relevant amount of time.

Philippe Catteau, a Director and founder of Store Electronic Systems declared: «Being selected by Auchan after such a detailed and professional process, covering both the functionalities of our system as well as its performance regarding operational running costs, constitutes a true consecration for our Product. It is also a consecration for our company with the largest contract of its history. Moreover, it is a great honour for all SES and Wincor Nixdorf teams to be selected by the Auchan Group. It is even more special for those of us who, like myself, also have their roots in the North of France. We will spare no efforts to deserve the trust put in us”.

About Store Electronic SystemsStore Electronic Systems is a leader in Electronic Shelf Labelling systems for large-scale food and non-food retailers. The global market for this reliable, high added-value product offers strong potential, with equipment currently being rolled out worldwide.

Store Electronic Systems is listed on the EuronextTM stock exchange in Paris.Mnémonic: SESLISIN Code: FR0010282822 - Reuters: SESL.PA – Bloomberg: SESL.FP

www.ses-esl.comwww.store-electronic-systems.com