First roll-out agreement with hard-discount stores
Significant increase in orders: up 64.6% in Q4 2007.
Recruitment of a new Executive Vice President and CFO.
Store Electronic Systems (SES) signs its first roll-out agreement with Franprix stores.
In December 2007, SES won the competitive bid of Franprix (Pro Distribution group) to install electronic shelf labels in the first 20 stores. Globally a total of 638 Franprix supermarkets are operated in France.
With this new success, SES has booked a total of 135 orders in Q4 2007 (vs 82 in Q4 2006), up 64.6%.
Michel Boyer, 47, has been appointed EVP and Chief Financial Officer of Store Electronic Systems.
As of February 11, 2008, he will be directly in charge of accounting and finance departments and will supervise all support functions within the Company (Procurement/Logistics, Customer Support, Legal, Human Resources).
Michel Boyer is a graduate of ESC Clermont-Ferrand. He started his career with the Casino Group in the Accounting Department; he was CFO of a subsidiary from 1989 to 1992, and was appointed CFO of the Convenience Stores branch, and, finally, the Hypermarkets branch from 1994 to 1997. Then he joined Club Méditerranée to take worldwide responsibility for Control of Tour Operating activities; in 2001 he is appointed Managing Director of Club Med’s telephone reservation subsidiary and member of the Executive Committee. Since 2006, he was in charge of all Transportation activities in Europe for Club Med and Jet Tours.
Yves Martin, Chairman and CEO of Store Electronic Systems declared: « I am very happy to team-up with Michel again. His demonstrated experience in the financial field combined with his thorough understanding of mass retailing, will be true assets to support our company’s rapid growth. Michel’s arrival is another confirmation of our ability to attract exceptional people ».
About Store Electronic Systems
Store Electronic Systems is a leader in Electronic Shelf Labelling systems for large-scale food and non-food retailers. The global market for this reliable, high added-value product offers strong potential, with equipment currently being rolled out worldwide.
Store Electronic Systems is listed on Euronext Paris Stock Exchange (Compartment C).
Mnemonic: SESL
ISIN Code: FR0010282822 - Reuters: SESL.PA – Bloomberg: SESL.FP
www.ses-esl.com
www.store-electronic-systems.com
PLEASE CONTACT
François Berrubé
Marketing manager
Tel.: + 33 (0)1 34 34 61 73
francois.berrube@ses-esl.com
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09/09/2006 
